Notice that ByteDance allows Entrepreneurs to focus on TikTok advertisements to buyers aged thirteen and higher than via its marketing resources, but these instruments only present audience data for users aged eighteen and earlier mentioned.
Go world wide: see how Hong Kong’s latest “state of digital” compares with connectivity in other nations around the world by examining our flagship Digital 2024 World Overview Report, which includes numerous slides of worldwide digital data, and our in-depth Investigation of what these numbers may possibly suggest for you personally.
As we observed from the Facebook portion earlier mentioned even though, modifications during the audience arrive at figures revealed in Meta’s advert arranging tools will not essentially correlate with General improvements in its platforms’ Lively consumer bases.
With a quarterly foundation, the organization’s data also reveal the sizing of Instagram’s advert viewers in Hong Kong remained unchanged involving Oct 2023 and January 2024.
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Even so, Observe that LinkedIn’s marketing equipment publish audience get to data according to whole registered associates, instead of the regular monthly active customers that form The premise on the ad arrive at figures posted by most other social websites platforms.
In the meantime, TikTok’s ad achieve in Hong Kong was such as one.0 percent of your regional Web consumer base at first with the year, irrespective of age.
In addition, our Evaluation indicates that X’s inferences may not be specially reputable in identifying users’ gender, particularly in nations around the world the place English click here isn't the dominant language.
The revised figures and also the present cost GDP will probably be produced about two months later for the initial, next and third reference quarters and around the Price range Working day to the fourth quarter.
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However, it’s value noting that X infers its users’ gender, by analysing signals such as the name that consumers enter inside their profile, and their broader activity about the platform.